1. Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment. Issue 1 (May 2020) Authors: Yim, Mark Yi-Cheon; Yoo, Chan Yun Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 65 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment. Issue 1 (May 2020) Authors: Yim, Mark Yi-Cheon; Yoo, Chan Yun Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 65 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Do Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory. Issue 1 (2nd January 2020) Authors: Park, Sun-Young; Yim, Mark Yi-Cheon Journal: Journal of current issues and research in advertising Issue: Volume 41:Issue 1(2020) Page Start: 20 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Exploring consumers' attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China. Issue 1 (22nd February 2021) Authors: Kim, Sojung; Yim, Mark Yi-Cheon Journal: Journal of product & brand management Issue: Volume 31:Issue 1(2022) Page Start: 56 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective. (January 2021) Authors: Yim, Mark Yi-Cheon; Lee, JeongGyu; Jeong, Haeyoung Journal: Journal of retailing and consumer services Issue: Volume 58(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media. Issue 1 (4th December 2020) Authors: Kyu Kim, Young; Yim, Mark Yi-Cheon; Kim, Eunjin (Anna); Reeves, William Journal: Journal of research in interactive marketing Issue: Volume 15:Issue 1(2021) Page Start: 30 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. How to easily facilitate consumers' mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention. Issue 5 (16th August 2021) Authors: Yim, Mark Yi-Cheon; Kim, Young K.; Lee, JeongGyu Journal: International journal of advertising Issue: Volume 40:Issue 5(2021) Page Start: 810 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media. Issue 1 (November 2018) Authors: Yim, Mark Yi-Cheon; Baek, Tae Hyun; Sauer, Paul L. Journal: Journal of interactive marketing Issue: Volume 44:Issue 1(2018) Page Start: 122 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. Issue 1 (August 2017) Authors: Yim, Mark Yi-Cheon; Chu, Shu-Chuan; Sauer, Paul L. Journal: Journal of interactive marketing Issue: Volume 39:Issue 1(2017) Page Start: 89 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games. Issue 6 (2nd November 2018) Authors: Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; Park, Sun-Young Journal: International journal of advertising Issue: Volume 37:Issue 6(2018) Page Start: 958 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗