1. Advertising and Pseudo-Culture: An Analysis of the Changing Portrayal of Women in Print Advertisements. (June 2018) Authors: Yazdanparast, Atefeh; Naderi, Iman; Spears, Nancy; Fabrize, Robert O. Journal: Journal of macromarketing Issue: Volume 38:Number 2(2018) Page Start: 185 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An investigation of Facebook boredom phenomenon among college students. Issue 4 (16th November 2015) Authors: Yazdanparast, Atefeh; Joseph, Mathew; Qureshi, Anita Journal: Young consumers Issue: Volume 16:Issue 4(2015) Page Start: 468 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context. Issue 1 (3rd December 2012) Authors: Yazdanparast, Atefeh; Spears, Nancy Journal: Psychology & marketing Issue: Volume 30:Issue 1(2013) Page Start: 46 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumer based brand equity in the 21st century: an examination of the role of social media marketing. Issue 3 (15th August 2016) Authors: Yazdanparast, Atefeh; Joseph, Mathew; Muniz, Fernanda Journal: Young consumers Issue: Volume 17:Issue 3(2016) Page Start: 243 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Creating a distinctive business career outcome programme. (3rd April 2018) Authors: Morgan, Sethlyn; Yazdanparast, Atefeh; Rawski, Greg Journal: Journal of vocational education & training Issue: Volume 70:Number 2(2018) Page Start: 251 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. (January 2020) Authors: Sakib, MD Nazmus; Zolfagharian, Mohammadali; Yazdanparast, Atefeh Journal: Journal of retailing and consumer services Issue: Volume 52(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers. Issue 7 (13th November 2017) Authors: Iyer, Pramod; Yazdanparast, Atefeh; Strutton, David Journal: Journal of consumer marketing Issue: Volume 34:Issue 7(2017) Page Start: 646 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar?. Issue 3 (21st December 2021) Authors: Alhenawi, Yasser; Yazdanparast, Atefeh Journal: International journal of bank marketing Issue: Volume 40:Issue 3(2022) Page Start: 425 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Immediacy pandemic: consumer problem-solving styles and adaptation strategies. (10th June 2019) Authors: Zolfagharian, Mohammadali; Yazdanparast, Atefeh Journal: European journal of marketing Issue: Volume 53:Number 6(2019) Page Start: 1051 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Immediacy pandemic: consumer problem-solving styles and adaptation strategies. (8th August 2018) Authors: Zolfagharian, Mohammadali; Yazdanparast, Atefeh Journal: European journal of marketing Issue: Volume 53:Number 6(2019) Page Start: 1051 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗