Author/Creator: Yadav, Rajan - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Yadav, Rajan

1. A multi-analytical approach to understand and predict the mobile commerce adoption. Issue 2 (7th March 2016)

Authors:: Yadav, Rajan; Sharma, Sujeet Kumar; Tarhini, Ali
Journal:: Journal of enterprise information management
Issue:: Volume 29:Issue 2(2016)
Page Start:: 222
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. A two-stage SEM-neural network analysis to predict drivers of m-commerce in India. (29th January 2019)

Authors:: Madan, Khushbu; Yadav, Rajan
Journal:: International journal of electronic marketing and retailing
Issue:: Volume 10:Number 2(2019)
Page Start:: 130
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. An empirical study on the predictors of long-term orientation in interfirm channel relationships: fast moving consumer goods distributors' perspective. (6th October 2022)

Authors:: Bhatnagar, Swati; Yadav, Rajan
Journal:: International journal of productivity and quality management
Issue:: Volume 37:Number 2(2022)
Page Start:: 160
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. An exploration of online brand community (OBC) engagement and customer's intention to purchase. Issue 4 (21st November 2016)

Authors:: Tiruwa, Anurag; Yadav, Rajan; Suri, P.K.
Journal:: Journal of Indian business research
Issue:: Volume 8:Issue 4(2016)
Page Start:: 295
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry. Issue 2 (July 2018)

Authors:: Joshi, Richa; Yadav, Rajan
Journal:: Business perspectives and research
Issue:: Volume 6:Issue 2(2018)
Page Start:: 113
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. Behavioural intention to adopt mobile wallet: a developing country perspective. Issue 3 (15th August 2016)

Authors:: Madan, Khushbu; Yadav, Rajan
Journal:: Journal of Indian business research
Issue:: Volume 8:Issue 3(2016)
Page Start:: 227
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. Behavioural intentions to adopt mobile wallets: a developing country's perspective. Issue 3 (15th August 2016)

Authors:: Madan, Khushbu; Yadav, Rajan
Editors:: Shainesh, G; Shainesh, G
Journal:: Journal of Indian business research
Issue:: Volume 8:Issue 3(2016)
Page Start:
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Brand Desire: Scale Development and Empirical Examination. Issue 3 (2nd July 2020)

Authors:: Joshi, Richa; Yadav, Rajan
Journal:: Journal of Asia-Pacific business
Issue:: Volume 21:Issue 3(2020)
Page Start:: 169
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach. Issue 4 (December 2021)

Authors:: Joshi, Richa; Yadav, Rajan
Journal:: Vision
Issue:: Volume 25:Issue 4(2021)
Page Start:: 439
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

10. Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store. (11th November 2022)

Authors:: Bhatnagar, Swati; Yadav, Rajan
Journal:: International journal of management practice
Issue:: Volume 16:Number 1(2023)
Page Start:: 38
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗