1. Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness. Issue 1 (2nd January 2021) Authors: Wu, Linwan; Park, Sun-Young; Ju, Ilyoung Journal: Journal of current issues and research in advertising Issue: Volume 42:Issue 1(2021) Page Start: 62 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗