1. Actual and ideal-self congruence and dual brand passion. Issue 7 (13th November 2017) Authors: Astakhova, Marina; Swimberghe, Krist R.; Wooldridge, Barbara Ross Journal: Journal of consumer marketing Issue: Volume 34:Issue 7(2017) Page Start: 664 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Drivers of Customer Relationships in Quick-Service Restaurants: The Role of Corporate Social Responsibility. (November 2014) Authors: Swimberghe, Krist R.; Wooldridge, Barbara Ross Journal: Cornell hospitality quarterly Issue: Volume 55:Number 4(2014:Nov.) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. EDITORIAL. Issue 1 (2nd January 2019) Authors: Wooldridge, Barbara Ross Journal: Marketing education review Issue: Volume 29:Issue 1(2019) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. EDITORIAL. Issue 1 (2nd January 2021) Authors: Wooldridge, Barbara Ross Journal: Marketing education review Issue: Volume 31:Issue 1(2021) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. EDITORIAL. Issue 1 (2nd January 2021) Authors: Wooldridge, Barbara Ross Journal: Marketing education review Issue: Volume 31:Issue 1(2021) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. EDITORIAL. Issue 3 (3rd July 2021) Authors: Wooldridge, Barbara Ross Journal: Marketing education review Issue: Volume 31:Issue 3(2021) Page Start: 197 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. EDITORIAL. Issue 3 (3rd July 2021) Authors: Wooldridge, Barbara Ross Journal: Marketing education review Issue: Volume 31:Issue 3(2021) Page Start: 197 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. EDITORIAL. Issue 4 (2nd October 2021) Authors: Wooldridge, Barbara Ross Journal: Marketing education review Issue: Volume 31:Issue 4(2021) Page Start: 273 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Educational Risk: Lessons Learned during the COVID-19 Pandemic. Issue 4 (2nd October 2021) Authors: Wooldridge, Barbara Ross; Byun, Kyung-Ah; Pei, Zhi (Kacie); Hong, JungHwa (Jenny); Swimberghe, Krist R. Journal: Marketing education review Issue: Volume 31:Issue 4(2021) Page Start: 340 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Improving financial literacy in college of business students: modernizing delivery tools. Issue 4 (20th February 2019) Authors: Kuntze, Ronald; Wu, Chen (Ken); Wooldridge, Barbara Ross; Whang, Yun-Oh Journal: International journal of bank marketing Issue: Volume 37:Issue 4(2019) Page Start: 976 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗