1. Building a Better Native Advertising Disclosure. Issue 2 (3rd July 2017) Authors: Wojdynski, Bartosz W.; Bang, Hyejin; Keib, Kate; Jefferson, Brittany N.; Choi, Dongwon; Malson, Jennifer L. Journal: Journal of interactive advertising Issue: Volume 17:Issue 2(2017) Page Start: 150 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Distraction effects of contextual advertising on online news processing: an eye-tracking study. Issue 8 (2nd August 2016) Authors: Wojdynski, Bartosz W.; Bang, Hyejin Journal: Behaviour & information technology Issue: Volume 35:Issue 8(2016) Page Start: 654 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. (July 2022) Authors: Kim, Jihoon (Jay); Kim, Taeyeon; Wojdynski, Bartosz W.; Jun, Hyoyeun Journal: Telematics and informatics Issue: Volume 71(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. Issue 2 (2nd April 2016) Authors: Wojdynski, Bartosz W.; Evans, Nathaniel J. Journal: Journal of advertising Issue: Volume 45:Issue 2(2016) Page Start: 157 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content. Issue 1 (May 2018) Authors: Choi, Dongwon; Bang, Hyejin; Wojdynski, Bartosz W.; Lee, Yen-I; Keib, Kate M. Journal: Journal of interactive marketing Issue: Volume 42:Issue 1(2018) Page Start: 18 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. How sponsorship transparency mitigates negative effects of advertising recognition. Issue 3 (3rd April 2019) Authors: Evans, Nathaniel J.; Wojdynski, Bartosz W.; Grubbs Hoy, Mariea Journal: International journal of advertising Issue: Volume 38:Issue 3(2019) Page Start: 364 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. Issue 8 (17th November 2019) Authors: Bang, Hyejin; Choi, Dongwon; Wojdynski, Bartosz W.; Lee, Yen-I Journal: International journal of advertising Issue: Volume 38:Issue 8(2019) Page Start: 1116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising. Issue 1 (2nd January 2021) Authors: Binford, Matthew T.; Wojdynski, Bartosz W.; Lee, Yen-I; Sun, Shuoya; Briscoe, Andrea Journal: Journal of information technology & politics Issue: Volume 18:Issue 1(2021) Page Start: 70 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Living at the Speed of Mobile: How Users Evaluate Social Media News Posts on Smartphones. (October 2022) Authors: Keib, Kate; Wojdynski, Bartosz W.; Espina, Camila; Malson, Jennifer; Jefferson, Brittany; Lee, Yen-I Journal: Communication research Issue: Volume 49:Number 7(2022) Page Start: 1016 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Measuring Sponsorship Transparency in the Age of Native Advertising. Issue 1 (26th January 2017) Authors: Wojdynski, Bartosz W.; Evans, Nathaniel J.; Hoy, Mariea Grubbs Journal: Journal of consumer affairs Issue: Volume 52:Issue 1(2018) Page Start: 115 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗