1. Brand Building for the New Millennium. (28th June 2016) Authors: Wintrob, Michael Journal: Design management review Issue: Volume 27:Number 2(2016) Page Start: 36 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand Storytelling: A Framework for Activation. (17th April 2013) Authors: Smith, Kelly; Wintrob, Michael Journal: Design management review Issue: Volume 24:Number 1(2013) Page Start: 36 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗