Brand Storytelling: A Framework for Activation. (17th April 2013)
- Record Type:
- Journal Article
- Title:
- Brand Storytelling: A Framework for Activation. (17th April 2013)
- Main Title:
- Brand Storytelling: A Framework for Activation
- Authors:
- Smith, Kelly
Wintrob, Michael - Abstract:
- <abstract abstract-type="main" xml:lang="en"> <title> <x xml:space="preserve">Abstract</x> </title> <p>Sometimes the story of your brand is part of a bigger story. Why not help your customers tell it?</p> </abstract>
- Is Part Of:
- Design management review. Volume 24:Number 1(2013)
- Journal:
- Design management review
- Issue:
- Volume 24:Number 1(2013)
- Issue Display:
- Volume 24, Issue 1 (2013)
- Year:
- 2013
- Volume:
- 24
- Issue:
- 1
- Issue Sort Value:
- 2013-0024-0001-0000
- Page Start:
- 36
- Page End:
- 41
- Publication Date:
- 2013-04-17
- Subjects:
- Industrial design coordination -- Periodicals
Industrial design -- Management -- Periodicals
658.575205 - Journal URLs:
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http://www3.interscience.wiley.com ↗
http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1948-7169 ↗
http://onlinelibrary.wiley.com/ ↗
http://dx.doi.org/10.1111/(ISSN)1948-7169 ↗
http://libnet.ac.il/~libnet/pqd/pqd_issn.pl?1557-0614 ↗
http://search.ebscohost.com/ ↗
http://www.bibliothek.uni-regensburg.de/ezeit/?2388476 ↗
http://www.dmi.org/dmi/html/publications/journal/journal_d.jsp ↗
http://www3.interscience.wiley.com/journal/122663748/home ↗ - DOI:
- 10.1111/drev.10227 ↗
- Languages:
- English
- ISSNs:
- 1557-0614
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 3150.xml