Author/Creator: Wen, Jing (Taylor) - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Wen, Jing (Taylor)

1. A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits. Issue 2 (4th May 2019)

Authors:: Dodoo, Naa Amponsah; Wen, Jing (Taylor)
Journal:: Journal of interactive advertising
Issue:: Volume 19:Issue 2(2019)
Page Start:: 116
Record Type:: Journal Article
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2. Communicating ALS to the public: The message effectiveness of social-media-based health campaign. Issue 1 (2nd January 2018)

Authors:: Wen, Jing (Taylor); Wu, Linwan
Journal:: Health marketing quarterly
Issue:: Volume 35:Issue 1(2018)
Page Start:: 47
Record Type:: Journal Article
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3. Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism. Issue 1 (2nd January 2017)

Authors:: Wen, Jing (Taylor); Song, Baobao
Journal:: Journal of interactive advertising
Issue:: Volume 17:Issue 1(2017)
Page Start:: 28
Record Type:: Journal Article
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4. Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries. (3rd September 2019)

Authors:: Song, Baobao; Wen, Jing (Taylor)
Journal:: Corporate social responsibility and environmental management
Issue:: Volume 27:Number 2(2020)
Page Start:: 881
Record Type:: Journal Article
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5. The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness. Issue 1 (2nd January 2017)

Authors:: Wen, Jing (Taylor); Sar, Sela; Anghelcev, George
Journal:: Journal of current issues and research in advertising
Issue:: Volume 38:Issue 1(2017)
Page Start:: 31
Record Type:: Journal Article
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6. The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships. Issue 2 (4th May 2018)

Authors:: Bashir, Aqsa; Wen, Jing (Taylor); Kim, Eunice; Morris, Jon D.
Journal:: Journal of current issues and research in advertising
Issue:: Volume 39:Issue 2(2018)
Page Start:: 178
Record Type:: Journal Article
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7. Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising. Issue 3 (1st September 2020)

Authors:: Dodoo, Naa Amponsah; Wen, Jing (Taylor); Wu, Linwan
Journal:: Journal of interactive advertising
Issue:: Volume 20:Issue 3(2020)
Page Start:: 273
Record Type:: Journal Article
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8. Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites. Issue 5 (4th July 2021)

Authors:: Dodoo, Naa Amponsah; Wen, Jing (Taylor)
Journal:: Journal of marketing communications
Issue:: Volume 27:Issue 5(2021)
Page Start:: 457
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗