1. A Seventeen-Year Study of Graduate Student Authorship in Advertising Journals. (March 2016) Authors: Wang, Ye; Rodgers, Shelly; Wang, Zongyuan; Thorson, Esther Journal: Journalism & mass communication educator Issue: Volume 71:Number 1(2016:Mar.) Page Start: 69 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Advertising theory. (2012) Other Names: Rodgers, Shelly (Shelly Lannette), 1965-; Thorson, Esther Record Type: Book Extent: 1 online resource (648 pages), (10 illustrations) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Advertising theory. (2019) Editors: Rodgers, Shelly (Shelly Lannette), 1965-; Thorson, Esther Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Civic Engagement Through Presidential Debates: Young Citizens' Political Attitudes in the 2012 Election. (May 2014) Authors: McKinney, Mitchell S.; Rill, Leslie A.; Thorson, Esther Other Names: Wicks Robert H. guest-editor. Journal: American behavioral scientist Issue: Volume 58:Number 6(2014:Jun.) Page Start: 755 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Civic participation and connectivity with a metro newspaper. (September 2019) Authors: Thorson, Esther; Chen, Weiyue; Lacy, Stephen Journal: Newspaper research journal Issue: Volume 40:Number 3(2019) Page Start: 346 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Co-Viewing, Tweeting, and Facebooking the 2012 Presidential Debates. (September 2015) Authors: Thorson, Esther; Hawthorne, Joshua; Swasy, Alecia; McKinney, Mitchell S. Journal: Electronic news Issue: Volume 9:Number 3(2015:Sep.) Page Start: 195 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework. Issue 1 (2nd January 2017) Authors: Kwon, Eunseon (Penny); Ratneshwar, S.; Thorson, Esther Journal: Journal of interactive advertising Issue: Volume 17:Issue 1(2017) Page Start: 13 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Converting cultural capital into economic capital: a hybrid newspaper's content management and performance during economic turbulence. Issue 1 (2nd January 2018) Authors: Li, You; Thorson, Esther Journal: Journal of media business studies Issue: Volume 15:Issue 1(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis. (June 2021) Authors: Brian Houston, J.; Thorson, Esther; Kim, Eunjin (Anna); Mantrala, Murali K. Other Names: Houston J. Brian guest-editor. Journal: American behavioral scientist Issue: Volume 65:Number 7(2021) Page Start: 893 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Digital Advertising : Theory and Research /: Theory and Research. (2017) Editors: Rodgers, Shelly; Thorson, Esther Record Type: Book Extent: 1 online resource (496 pages), (10 illustrations) View Content: Available online (eLD content is only available in our Reading Rooms) ↗