Author/Creator: Thamaraiselvan, N. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Thamaraiselvan, N.

1. A machine learning-based approach to enhancing social media marketing. (September 2020)

Authors:: Arasu, B. Senthil; Seelan, B. Jonath Backia; Thamaraiselvan, N.
Journal:: Computers & electrical engineering
Issue:: Volume 86(2020)
Page Start:
Record Type:: Journal Article
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2. Aligning IT strategy with business strategy for competitive advantage: a structural equation model. (1st January 2013)

Authors:: Abdi Mussa, Mohammed; Dominic, P.D.D.; Downe, Alan Giffen; Loke, Siew-Phaik; Thamaraiselvan, N.
Journal:: International journal of business excellence
Issue:: Volume 6:Number 4(2013)
Page Start:: 425
Record Type:: Journal Article
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3. An instrument to assess supply chain risk: establishing content validity. (1st January 2011)

Authors:: Manikandan, L.; Thamaraiselvan, N.; Punniyamoorthy, M.
Journal:: International journal of enterprise network management
Issue:: Volume 4:Number 4(2011)
Page Start:: 325
Record Type:: Journal Article
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4. Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements. Issue 3 (September 2017)

Authors:: Thamaraiselvan, N.; Arasu, B. Senthil; Stephen, Gladys; Inbaraj, J. Daniel
Journal:: Media watch
Issue:: Volume 8:Issue 3(2017)
Page Start:: 311
Record Type:: Journal Article
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5. Evaluation of employee brand using typological analysis in Indian airline organisation. (2018)

Authors:: Thamaraiselvan, N.; Sridevi, P.; Arasu, B. Senthil; Srinivasan, Thushara
Journal:: International journal of business excellence
Issue:: Volume 16:Number 4(2018)
Page Start:: 478
Record Type:: Journal Article
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6. Identification of the clusters of employee brand using FIMIX-PLS and FCM. (2017)

Authors:: Thamaraiselvan, N.; Sridevi, P.; Arasu, B. Senthil; Srinivasan, Thushara
Journal:: International journal of business forecasting and marketing intelligence
Issue:: Volume 3:Number 2(2017)
Page Start:: 165
Record Type:: Journal Article
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7. Modeling brand resonance score (BRS) – an application in financial services. (12th February 2018)

Authors:: Raja Ambedkar, Ande; Murugesan, Punniyamoorthy; Thamaraiselvan, N.
Journal:: Journal of modelling in management
Issue:: Volume 13:Number 1(2018)
Page Start:: 119
Record Type:: Journal Article
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8. Understanding the intention to use self service technologies in the airline industry. (16th July 2019)

Authors:: Thamaraiselvan, N.; Arul, S. Thanigai; Kasilingam, Dharun
Journal:: International journal of services, economics and management
Issue:: Volume 10:Number 2(2019)
Page Start:: 89
Record Type:: Journal Article
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