Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements. Issue 3 (September 2017)

Record Type:: Journal Article
Title:: Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements. Issue 3 (September 2017)
Main Title:: Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements
Authors:: Thamaraiselvan, N.
Arasu, B. Senthil
Stephen, Gladys
Inbaraj, J. Daniel
Abstract:
Is Part Of:: Media watch. Volume 8:Issue 3(2017)
Journal:: Media watch
Issue:: Volume 8:Issue 3(2017)
Issue Display:: Volume 8, Issue 3 (2017)
Year:: 2017
Volume:: 8
Issue:: 3
Issue Sort Value:: 2017-0008-0003-0000
Page Start:: 311
Page End:: 326
Publication Date:: 2017-09
Journal URLs:: http://i-scholar.in ↗
DOI:: 10.15655/mw_2017_v8i3_49149 ↗
Languages:: English
ISSNs:: 0976-0911
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 21843.xml