1. #Me and brands: understanding brand-selfie posters on social media. Issue 1 (2nd January 2018) Authors: Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina Journal: International journal of advertising Issue: Volume 37:Issue 1(2018) Page Start: 14 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. 'Where I come from' determines, 'how I construe my future': the fit effect of culture, temporal distance, and construal level. Issue 2 (4th March 2018) Authors: Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette Journal: International journal of advertising Issue: Volume 37:Issue 2(2018) Page Start: 270 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion. Issue 8 (30th December 2021) Authors: Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun Journal: International journal of advertising Issue: Volume 40:Issue 8(2021) Page Start: 1366 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions. (May 2021) Authors: Li, Xinge; Sung, Yongjun Journal: Computers in human behavior Issue: Volume 118(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. Issue 4 (4th July 2017) Authors: Muralidharan, Sidharth; La Ferle, Carrie; Sung, Yongjun Journal: Asian journal of communication Issue: Volume 27:Issue 4(2017) Page Start: 396 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. (April 2016) Authors: Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Choi, Dongwon; Sung, Yongjun Journal: Computers in human behavior Issue: Volume 57(2016) Page Start: 312 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. CEOs' self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms. Issue 6 (19th August 2021) Authors: Kim, Taeyeon; Sung, Yongjun Journal: International journal of advertising Issue: Volume 40:Issue 6(2021) Page Start: 897 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Cultural values in financial services advertising: a cross-cultural study of magazine ads in the U.S. and Korea. Issue 5 (19th August 2014) Authors: Song, Young-A; Ahn, Hongmin; Sung, Yongjun Editors: Martin, Charles Journal: Journal of services marketing Issue: Volume 28:Issue 5(2014) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea. Issue 5 (5th August 2014) Authors: Song, Young-A.; Ahn, Hongmin; Sung, Yongjun Journal: Journal of services marketing Issue: Volume 28:Issue 5(2014) Page Start: 349 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Dimensions of Luxury Brand Personality: Scale Development and Validation. Issue 1 (11th December 2014) Authors: Sung, Yongjun; Choi, Sejung Marina; Ahn, Hongmin; Song, Young‐A Journal: Psychology & marketing Issue: Volume 32:Issue 1(2015) Page Start: 121 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗