1. How product aesthetics cues efficacy beliefs of product performance. Issue 9 (4th April 2020) Authors: Sundar, Aparna; Cao, Edita S.; Machleit, Karen A. Journal: Psychology & marketing Issue: Volume 37:Issue 9(2020) Page Start: 1246 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels. Issue 8 (31st March 2021) Authors: Sundar, Aparna; Cao, Edita; Wu, Ruomeng; Kardes, Frank R. Journal: Psychology & marketing Issue: Volume 38:Issue 8(2021) Page Start: 1280 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Not too ugly to be tasty: Guiding consumer food inferences for the greater good. (September 2021) Authors: Pfeiffer, Bruce E.; Sundar, Aparna; Deval, Hélène Journal: Food quality and preference Issue: Volume 92(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design. (September 2014) Authors: Sundar, Aparna; Noseworthy, Theodore J. Journal: Journal of marketing Issue: Volume 78:Number 5(2014) Page Start: 138 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Reading the Entanglements of Nature-culture Conservation and Development in Contemporary India. (April 2021) Authors: Rajangam, Krupa; Sundar, Aparna Other Names: Rajangam Krupa guest-editor.; Sundar Aparna guest-editor. Journal: Journal of South Asian development Issue: Volume 16:Number 1(2021) Page Start: 7 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Reading the Entanglements of Nature-culture Conservation and Development in Contemporary India. (April 2021) Authors: Rajangam, Krupa; Sundar, Aparna Other Names: Sundar Aparna guest-editor.; Rajangam Krupa guest-editor. Journal: Journal of South Asian development Issue: Volume 16:Number 1(2021) Page Start: 7 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Skills for Work and the Work of Skills: Community, Labour and Technological Change in India's Artisanal Fisheries. (December 2018) Authors: Sundar, Aparna Other Names: Gooptu Nandini guest-editor. Journal: Journal of South Asian development Issue: Volume 13:Number 3(2018:Dec.) Page Start: 272 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance. (May 2019) Authors: Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna Journal: Journal of marketing Issue: Volume 83:Number 3(2019) Page Start: 50 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals. Issue 3 (23rd September 2022) Authors: Pfeiffer, Bruce E.; Sundar, Aparna; Cao, Edita Journal: Psychology & marketing Issue: Volume 40:Issue 3(2023) Page Start: 542 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption. Issue 5 (May 2015) Authors: Sundar, Aparna; Kardes, Frank R. Other Names: Lowe Ben guestEditor.; Souza‐Monteiro Diogo M. guestEditor.; Fraser Iain guestEditor. Journal: Psychology & marketing Issue: Volume 32:Issue 5(2015) Page Start: 512 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗