Author/Creator: Steenkamp, Jan-Benedict E. M - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Steenkamp, Jan-Benedict E. M

1. Global brand strategy : world-wise marketing in the age of branding /: world-wise marketing in the age of branding. ([2017])

Authors:: Steenkamp, Jan-Benedict E. M
Record Type:: Book
Extent:: 1 online resource (xxiv, 319 pages), illustrations
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Retail disruptors : the spectacular rise and impact of the hard discounters /: the spectacular rise and impact of the hard discounters. (2018)

Authors:: Steenkamp, Jan-Benedict E. M; Sloot, Laurens
Record Type:: Book
Extent:: 1 online resource
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗