1. A Tale of Two Cultures: Consumer Reactance and Willingness to Book Fenced Rates. (July 2018) Authors: Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. Journal: Journal of travel research Issue: Volume 57:Number 6(2018) Page Start: 707 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An examination of the role of booking lead time in consumers' reactions to online scarcity messages. (January 2019) Authors: Song, Myungkeun; Noone, Breffni M.; Han, Rachel J. Journal: International journal of hospitality management Issue: Volume 77(2019) Page Start: 483 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Attributes of the coffee shop business related to customer satisfaction. Issue 6 (2nd November 2018) Authors: Lee, Won Seok; Moon, Joonho; Song, Myungkeun Journal: Journal of foodservice business research Issue: Volume 21:Issue 6(2018) Page Start: 628 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness. (January 2023) Authors: Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. Journal: Journal of travel research Issue: Volume 62:Number 1(2023) Page Start: 197 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction. (October 2019) Authors: Song, Myungkeun; Lee, Won Seok; Moon, Joonho Journal: Tourism management perspectives Issue: Volume 32(2019) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Framing effect of optional pricing on ticket purchasing intention in low-cost carriers. (June 2022) Authors: Song, Myungkeun; Jing, Luo; Moon, Joonho Journal: Journal of hospitality and tourism management Issue: Volume 51(2022) Page Start: 529 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation. (June 2021) Authors: Song, Myungkeun; Choi, Sungwoo; Moon, Joonho Journal: Journal of hospitality and tourism management Issue: Volume 47(2021) Page Start: 167 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The moderating effect of perceived spatial crowding on the relationship between perceived service encounter pace and customer satisfaction. (August 2017) Authors: Song, Myungkeun; Noone, Breffni M. Journal: International journal of hospitality management Issue: Volume 65(2017) Page Start: 37 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The structural relationship between a low-cost carrier's service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines. (July 2022) Authors: Lee, Won Seok; Tang, Ruohan; Moon, Joonho; Song, Myungkeun Journal: Journal of air transport management Issue: Volume 102(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗