1. "How Negative Becomes Less Negative": Understanding the Effects of Comment Valence and Response Sidedness in Social Media. (13th January 2016) Authors: Rim, Hyejoon; Song, Doori Journal: Journal of communication Issue: Volume 66:Number 3(2016:Jun.) Page Start: 475 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "I'll donate money today and time tomorrow": The moderating role of attitude toward nonprofit organizations on donation intention. Issue 3 (12th September 2019) Authors: Song, Doori; Kim, Dong Hoo Journal: International journal of nonprofit and voluntary sector marketing Issue: Volume 25:Issue 3(2020) Page Start: n/a Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Balancing "We" and "I": Self‐construal and an alternative approach to seeking uniqueness. Issue 6 (November 2013) Authors: Song, Doori; Lee, Joonghwa Journal: Journal of consumer behaviour Issue: Volume 12:Issue 6(2013) Page Start: 506 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications. Issue 6 (18th August 2019) Authors: Kim, Dong Hoo; Kim, Seoyeon; Song, Doori Journal: Journal of marketing communications Issue: Volume 25:Issue 6(2019) Page Start: 645 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Corporate message strategies for global CSR campaigns: The mediating role of perceived altruism. (7th August 2017) Authors: Rim, Hyejoon; Song, Doori Journal: Corporate communications Issue: Volume 22:Number 3(2017) Page Start: 383 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Fostering beneficial consumer responses to in-feed sponsored articles. Issue 5 (12th August 2019) Authors: Saenger, Christina; Song, Doori Journal: Journal of consumer marketing Issue: Volume 36:Issue 5(2019) Page Start: 643 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum. Issue 2 (13th December 2021) Authors: Yim, Brian H.; Lyberger, Mark R.; Song, Doori Journal: International journal of sports marketing & sponsorship Issue: Volume 23:Issue 2(2022) Page Start: 346 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The "Just-Right Feeling" and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement. Issue 3 (27th May 2021) Authors: Park, Sun-Young; Song, Doori Journal: Journal of nonprofit & public sector marketing Issue: Volume 33:Issue 3(2021) Page Start: 239 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Influence of Regulatory Focus on the Effect of Product Cues. Issue 11 (November 2016) Authors: Song, Doori; Morton, Cynthia R. Journal: Psychology & marketing Issue: Volume 33:Issue 11(2016) Page Start: 917 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing. Issue 4 (18th May 2020) Authors: Rim, Hyejoon; Park, Young Eun; Song, Doori Journal: Journal of marketing communications Issue: Volume 26:Issue 4(2020) Page Start: 343 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗