1. Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty but Hurt Firm Performance?. (April 2017) Authors: Bayer, Emanuel; Tuli, Kapil R.; Skiera, Bernd Journal: JMR, Journal of marketing research Issue: Volume 54:Number 2(2017) Page Start: 239 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Estimating Network Effects in Two-Sided Markets. Issue 1 (2nd January 2020) Authors: Hinz, Oliver; Otter, Thomas; Skiera, Bernd Journal: Journal of management information systems Issue: Volume 37:Issue 1(2020) Page Start: 12 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. How Customer Referral Programs Turn Social Capital into Economic Capital. (February 2018) Authors: Van Den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp Journal: JMR, Journal of marketing research Issue: Volume 55:Number 1(2018) Page Start: 132 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China. (November 2022) Authors: Jin, Yuxi; Skiera, Bernd Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 306 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China. (November 2022) Authors: Jin, Yuxi; Skiera, Bernd Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 306 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. How Does the Adoption of Ad Blockers Affect News Consumption?. (October 2022) Authors: Yan, Shunyao; Miller, Klaus M.; Skiera, Bernd Journal: JMR, Journal of marketing research Issue: Volume 59:Number 5(2022) Page Start: 1002 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. Issue 4 (November 2013) Authors: Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; Wege, Egbert; Zhang, Michael Journal: Journal of interactive marketing Issue: Volume 27:Issue 4(2013) Page Start: 270 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Not All Fun and Games: Viral Marketing for Utilitarian Products. (January 2014) Authors: Schulze, Christian; Schöler, Lisa; Skiera, Bernd Journal: Journal of marketing Issue: Volume 78:Number 1(2014) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Pricing Metrics and the Importance of Minimum and Billing Increments. (August 2020) Authors: Skiera, Bernd; Schlereth, Christian; Oetzel, Sebastian Journal: Journal of service research Issue: Volume 23:Number 3(2020:Aug.) Page Start: 321 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe1. Issue 5 (27th November 2013) Authors: Schöler, Lisa; Skiera, Bernd; Tellis, Gerard J. Journal: Journal of product innovation management Issue: Volume 31:Issue 5(2014:Sep.) Page Start: 973 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗