1. An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy. (3rd June 2008) Authors: Perks, Keith J.; Shukla, Paurav Journal: International journal of entrepreneurship and small business Issue: Volume 6:Number 2(2008) Page Start: 192 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits. Issue 6 (26th May 2020) Authors: Wang, Weisha; Chen, Cheng-Hao Steve; Nguyen, Bang; Shukla, Paurav Journal: International marketing review Issue: Volume 37:Issue 6(2020) Page Start: 1155 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits. Issue 6 (2nd June 2020) Authors: Wang, Weisha; Chen, Cheng-Hao Steve; Nguyen, Bang; Shukla, Paurav Journal: International marketing review Issue: Volume 37:Issue 6(2020) Page Start: 1155 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Country-of-origin misclassification awareness and consumers' behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge. Issue 3 (8th May 2017) Authors: Cakici, N. Meltem; Shukla, Paurav Journal: International marketing review Issue: Volume 34:Issue 3(2017) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Desire, need, and obligation: Examining commitment to luxury brands in emerging markets. Issue 3 (June 2022) Authors: Singh, Jaywant; Shukla, Paurav; Schlegelmilch, Bodo B. Journal: International business review Issue: Volume 31:Issue 3(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions. Issue 1 (28th October 2019) Authors: Fazeli, Zahra; Shukla, Paurav; Perks, Keith Journal: Psychology & marketing Issue: Volume 37:Issue 1(2020) Page Start: 15 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Effects of consumer psychographics and store characteristics in influencing shopping value and store switching. Issue 3 (4th March 2013) Authors: Shukla, Paurav; Babin, Barry J. Journal: Journal of consumer behaviour Issue: Volume 12:Issue 3(2013) Page Start: 194 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Impact of value perceptions on luxury purchase intentions: a developed market comparison. (2015) Authors: Chattalas, Michael; Shukla, Paurav Journal: Luxury research journal Issue: Volume 1:Number 1(2015) Page Start: 40 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets. Issue 1 (February 2021) Authors: Shukla, Paurav; Rosendo-Rios, Veronica Journal: International business review Issue: Volume 30:Issue 1(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. IT usage for enhancing trade show performance: evidence from the aviation services. Issue 3 (3rd April 2017) Authors: Singh, Jaywant; Shukla, Paurav; Kalafatis, Stavros P. Journal: Journal of business & industrial marketing Issue: Volume 32:Issue 3(2017) Page Start: 398 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗