1. (Potential) patients like me: testing the effects of user-generated health content on social media. Issue 2 (3rd April 2018) Authors: Mou, Yi; Shen, Fuyuan Journal: Chinese journal of communication Issue: Volume 11:Issue 2(2018) Page Start: 186 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Communicating to young Chinese about human papillomavirus vaccination: examining the impact of message framing and temporal distance. Issue 4 (3rd July 2016) Authors: Wen, Nainan; Shen, Fuyuan Journal: Asian journal of communication Issue: Volume 26:Issue 4(2016) Page Start: 387 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Do Storytelling and Processing Motivation Matter? Comparing Narratives and Exemplars in Promoting Hepatitis C Screening among College Students. Issue 8 (3rd August 2022) Authors: Huang, Yan; Shen, Fuyuan; Ye, Zhiyao Journal: Journal of health communication Issue: Volume 27:Issue 8(2022) Page Start: 535 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses. Issue 5 (4th July 2022) Authors: Freeman, Jason; Wei, Lewen; Yang, Hyun; Shen, Fuyuan Journal: Journal of promotion management Issue: Volume 28:Issue 5(2022) Page Start: 515 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Effects of Cultural Tailoring on Persuasion in Cancer Communication: A Meta‐Analysis. (8th August 2016) Authors: Huang, Yan; Shen, Fuyuan Journal: Journal of communication Issue: Volume 66:Number 4(2016:Aug.) Page Start: 694 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Effects of Narratives and Behavioral Involvement on Adolescents' Attitudes toward Gaming Disorder. Issue 6 (12th May 2022) Authors: Ren, Yuchen; Shen, Fuyuan Journal: Health communication Issue: Volume 37:Issue 6(2022) Page Start: 657 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Effects of narratives, frames, and involvement on health message effectiveness. Issue 3 (3rd July 2022) Authors: Vafeiadis, Michail; Shen, Fuyuan Journal: Health marketing quarterly Issue: Volume 39:Issue 3(2022) Page Start: 213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Effects of Web Interactivity: A Meta-Analysis. (July 2018) Authors: Yang, Fan; Shen, Fuyuan Journal: Communication research Issue: Volume 45:Number 5(2018) Page Start: 635 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Examining the Effects of Celebrity (Vs. Noncelebrity) Narratives on Opioid Addiction Prevention: Identification, Transportation, and the Moderating Role of Personal Relevance. Issue 5 (4th May 2022) Authors: Vafeiadis, Michail; Wang, Weirui; Baker, Michelle; Shen, Fuyuan Journal: Journal of health communication Issue: Volume 27:Issue 5(2022) Page Start: 271 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes. Issue 3 (2nd September 2021) Authors: Wei, Lewen; Yang, Guolan; Shoenberger, Heather; Shen, Fuyuan Journal: Journal of interactive advertising Issue: Volume 21:Issue 3(2021) Page Start: 269 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗