11. Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model. Issue 1 (22nd July 2021) Authors: Trinh, Giang; Dawes, John; Wright, Malcolm J.; Danenberg, Nick; Sharp, Byron Other Names: Anesbury Zachary William guestEditor.; Stocchi Lara guestEditor.; Trinh Giang guestEditor. Journal: Journal of consumer behaviour Issue: Volume 21:Issue 1(2022) Page Start: 92 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
12. Extending validity testing of the Persuasion Principles Index. (6th July 2020) Authors: Hartnett, Nicole; Greenacre, Luke; Kennedy, Rachel; Sharp, Byron Journal: European journal of marketing Issue: Volume 54:Number 9(2020) Page Start: 2245 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
13. Extending validity testing of the Persuasion Principles Index. (7th July 2020) Authors: Hartnett, Nicole; Greenacre, Luke; Kennedy, Rachel; Sharp, Byron Journal: European journal of marketing Issue: Volume 54:Number 9(2020) Page Start: 2245 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
14. Forecasting advertising and media effects on sales: Econometrics and alternatives. (November 2018) Authors: Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron Journal: International journal of market research Issue: Volume 60:Number 6(2018) Page Start: 611 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
15. Generalisability of advertising persuasion principles. Issue 1 (8th February 2016) Authors: Sharp, Byron; Hartnett, Nicole Journal: European journal of marketing Issue: Volume 50:Issue 1/2(2016) Page Start: 301 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
16. How loyalty extends across product categories. Issue 1 (14th August 2021) Authors: Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl; Sharp, Byron Other Names: Anesbury Zachary William guestEditor.; Stocchi Lara guestEditor.; Trinh Giang guestEditor. Journal: Journal of consumer behaviour Issue: Volume 21:Issue 1(2022) Page Start: 153 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
17. Measuring advertising's effect on mental availability. (September 2021) Authors: Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; Sharp, Byron Journal: International journal of market research Issue: Volume 63:Number 5(2021) Page Start: 665 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
18. Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method. Issue 15 (12th October 2020) Authors: Anesbury, Zachary William; Driesener, Carl Barrie; Page, Bill; Bellman, Steven; Sharp, Byron Journal: Journal of marketing management Issue: Volume 36:Issue 15/16(2020) Page Start: 1591 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
19. Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data. Issue 3 (4th May 2018) Authors: Beal, Virginia; Romaniuk, Jenni; Sharp, Byron Journal: International journal of advertising Issue: Volume 37:Issue 3(2018) Page Start: 463 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
20. The unbearable lightness of buying. Issue 7 (4th May 2022) Authors: Dawes, John; Graham, Charles; Trinh, Giang; Sharp, Byron Journal: Journal of marketing management Issue: Volume 38:Issue 7/8(2022) Page Start: 683 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗