1. A better understanding of the structure of a wine market using the attribute of variety. (1st January 2012) Authors: Cohen, Justin; Lockshin, Larry; Sharp, Byron Journal: International journal of business and globalisation Issue: Volume 8:Number 1(2012) Page Start: 66 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend. Issue 1 (2nd January 2016) Authors: Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; Sharp, Byron Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Ageism Kills Brands. Issue 4 (November 2022) Authors: Anesbury, Zachary William; Bellman, Steven; Driesener, Carl; Page, Bill; Sharp, Byron Journal: Australasian marketing journal Issue: Volume 30:Issue 4(2022) Page Start: 364 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Buying Brands at Both Regular Price and on Promotion over Time. Issue 4 (November 2017) Authors: Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; Sharp, Byron Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 252 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Buying brands at both regular price and on promotion over time. Issue 4 (November 2017) Authors: Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; Sharp, Byron Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 252 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Creative That Sells: How Advertising Execution Affects Sales. Issue 1 (2nd January 2016) Authors: Hartnett, Nicole; Kennedy, Rachel; Sharp, Byron; Greenacre, Luke Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 102 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?. Issue 4 (November 2017) Authors: Dawes, John; Bond, Allison; Hartnett, Nicole; Sharp, Byron Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 261 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Does Double Jeopardy apply using average spend per buyer as the loyalty metric?. Issue 4 (November 2017) Authors: Dawes, John; Bond, Allison; Hartnett, Nicole; Sharp, Byron Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 261 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity is Not so Different from Buying Behaviour, after-All. Issue 4 (November 2017) Authors: Wilson, Amy L.; Sharp, Byron; Nguyen, Cathy; Bogomolova, Svetlana Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 317 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Expanding marketing empirical generalisations to health behaviours: Physical activity is not so different from buying behaviour, after-all. Issue 4 (November 2017) Authors: Wilson, Amy L.; Sharp, Byron; Nguyen, Cathy; Bogomolova, Svetlana Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 317 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗