1. Forecasting advertising and media effects on sales: Econometrics and alternatives. (November 2018) Authors: Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron Journal: International journal of market research Issue: Volume 60:Number 6(2018) Page Start: 611 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data. Issue 3 (4th May 2018) Authors: Beal, Virginia; Romaniuk, Jenni; Sharp, Byron Journal: International journal of advertising Issue: Volume 37:Issue 3(2018) Page Start: 463 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗