Author/Creator: Schmidt, Holger J. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Schmidt, Holger J.

1. Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses. (12th February 2015)

Authors:: Schmidt, Holger J.; Baumgarth, Carsten
Journal:: Procedia--social and behavioral sciences
Issue:: Volume 175(2015)
Page Start:: 24
Record Type:: Journal Article
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2. Does brand orientation contribute to retailers' success? An empirical study in the South African market. (September 2017)

Authors:: Schmidt, Holger J.; Mason, Roger; Steenkamp, Pieter; Mugobo, Virimai
Journal:: Journal of retailing and consumer services
Issue:: Volume 28(2017)
Page Start:: 210
Record Type:: Journal Article
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3. Fresh perspectives on brand management. Issue 11 (23rd July 2020)

Authors:: Baumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J.; Roper, Stuart
Journal:: Journal of marketing management
Issue:: Volume 36:Issue 11/12(2020)
Page Start:: 973
Record Type:: Journal Article
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4. How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy. Issue 2 (12th March 2018)

Authors:: Schmidt, Holger J.; Redler, Jörn
Journal:: Journal of product & brand management
Issue:: Volume 27:Issue 2(2018)
Page Start:: 185
Record Type:: Journal Article
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5. How the Creative Class Co-creates a City's Brand Identity: A Qualitative Study. (May 2021)

Authors:: Rodrigues, Clarinda; Schmidt, Holger J.
Other Names:: Navarro Francisco Javier guest-editor.; Corte Valentina Della guest-editor.; Cobanoglu Cihan guest-editor.
Journal:: Journal of creating value
Issue:: Volume 7:Number 1(2021)
Page Start:: 19
Record Type:: Journal Article
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6. Servbrand Framework: A Business-To-Business Services Brand Equity Framework. Issue 1 (2nd January 2020)

Authors:: Steenkamp, Pieter; Jacobus Herbst, Frederick; Christiaan De Villiers, Jacobus; Terblanche-Smit, Marlize; Schmidt, Holger J.
Journal:: Journal of business-to-business marketing
Issue:: Volume 27:Issue 1(2020)
Page Start:: 55
Record Type:: Journal Article
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