1. Achieving Brand Engagement and Brand Equity Through Co-creation Process. (November 2022) Authors: Pereira, Teresa; Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes Journal: Journal of creative communications Issue: Volume 17:Number 3(2022) Page Start: 303 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms. Issue 3 (16th April 2019) Authors: Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; Rita, Paulo; Sarmento, Eduardo Moraes; Bilro, Ricardo G.; Guerreiro, João Journal: Journal of promotion management Issue: Volume 25:Issue 3(2019) Page Start: 304 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Enhancing brand equity through emotions and experience: the banking sector. Issue 5 (11th June 2018) Authors: Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes Journal: International journal of bank marketing Issue: Volume 36:Issue 5(2018) Page Start: 868 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Enhancing brand equity through emotions and experience: the banking sector. Issue 5 (4th June 2018) Authors: Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes Journal: International journal of bank marketing Issue: Volume 36:Issue 5(2018) Page Start: 868 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal. Issue 3 (2nd October 2017) Authors: Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes; Galelo, João Journal: International journal of nonprofit and voluntary sector marketing Issue: Volume 23:Issue 3(2018:Aug.) Page Start: n/a Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship. Issue 3 (16th April 2019) Authors: Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes Journal: Journal of promotion management Issue: Volume 25:Issue 3(2019) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages. Issue 3 (16th April 2019) Authors: Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; Sarmento, Eduardo Moraes Journal: Journal of promotion management Issue: Volume 25:Issue 3(2019) Page Start: 379 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Place attachment and tourist engagement of major visitor attractions in Lisbon. (July 2019) Authors: Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes Journal: Tourism and hospitality research Issue: Volume 19:Number 3(2019:Jul.) Page Start: 368 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. What is the core essence of small city boutique hotels?. Issue 1 (3rd October 2019) Authors: Loureiro, Sandra Maria Correira; Rita, Paulo; Sarmento, Eduardo Moraes Journal: International journal of culture, tourism and hospitality research Issue: Volume 14:Issue 1(2020) Page Start: 44 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. What is the core essence of small city boutique hotels?. Issue 1 (8th October 2019) Authors: Loureiro, Sandra Maria Correira; Rita, Paulo; Sarmento, Eduardo Moraes Journal: International journal of culture, tourism and hospitality research Issue: Volume 14:Issue 1(2020) Page Start: 44 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗