Author/Creator: Sar, Sela - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Sar, Sela

1. A ZMET-based analysis of perceptions of climate change among young South Koreans. Issue 1 (5th January 2015)

Authors:: Anghelcev, George; Chung, Mun-Young; Sar, Sela; Duff, Brittany R.L.
Journal:: Journal of social marketing
Issue:: Volume 5:Issue 1(2015)
Page Start:: 56
Record Type:: Journal Article
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2. A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication. Issue 1 (5th January 2015)

Authors:: Anghelcev, George; Chung, Mun-Young; Sar, Sela; Duff, Brittany R.L.
Journal:: Journal of social marketing
Issue:: Volume 5:Issue 1(2015)
Page Start:: 56
Record Type:: Journal Article
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3. Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience. Issue 1 (2nd January 2021)

Authors:: Anghelcev, George; Sar, Sela; Martin, Justin D.; Moultrie, Jas L.
Journal:: Mass communication & society
Issue:: Volume 24:Issue 1(2021)
Page Start:: 130
Record Type:: Journal Article
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4. Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad. Issue 2 (2nd April 2016)

Authors:: Wirtz, John G.; Sar, Sela; Duff, Brittany R. L.
Journal:: Communication research reports
Issue:: Volume 33:Issue 2(2016)
Page Start:: 111
Record Type:: Journal Article
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5. Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets. Issue 3 (2nd September 2021)

Authors:: Wen, Taylor Jing; Carter, Jackson; Sar, Sela; Anghelcev, George; Ham, Chang-Dae
Journal:: Journal of interactive advertising
Issue:: Volume 21:Issue 3(2021)
Page Start:: 145
Record Type:: Journal Article
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6. In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle. Issue 1 (28th January 2014)

Authors:: Anghelcev, George; Sar, Sela
Journal:: Journal of social marketing
Issue:: Volume 4:Issue 1(2014)
Page Start:: 38
Record Type:: Journal Article
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7. Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge. Issue 1 (2nd January 2022)

Authors:: Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; Buteau, Emily; Sar, Sela
Journal:: Journal of current issues and research in advertising
Issue:: Volume 43:Issue 1(2022)
Page Start:: 68
Record Type:: Journal Article
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8. Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchers. (1st June 2022)

Authors:: Anghelcev, George; Sar, Sela; Martin, Justin; Moultrie, Jas L.
Journal:: Journal of digital media & policy
Issue:: Volume 13:Number 2(2022)
Page Start:: 201
Record Type:: Journal Article
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9. Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness. Issue 6 (23rd July 2020)

Authors:: Anghelcev, George; McGroarty, Siobhan; Sar, Sela; Moultrie, Jas L.; Huang, Yan
Journal:: Journal of food products marketing
Issue:: Volume 26:Issue 6(2020)
Page Start:: 401
Record Type:: Journal Article
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10. Schema complexity and valence elicited by country logos for tourism. Issue 3 (2nd July 2016)

Authors:: Rodriguez, Lulu; Lee, Suman; Sar, Sela
Journal:: Journal of visual literacy
Issue:: Volume 35:Issue 3(2016)
Page Start:: 187
Record Type:: Journal Article
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