Author/Creator: Sahay, Arvind - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Sahay, Arvind

21. When less is better than more: Just-below discount in tensile price promotions. (July 2016)

Authors:: Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind
Journal:: Journal of retailing and consumer services
Issue:: Volume 31(2016)
Page Start:: 93
Record Type:: Journal Article
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