1. An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India. Issue 2 (15th March 2018) Authors: Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy Journal: Journal of global marketing Issue: Volume 31:Issue 2(2018) Page Start: 111 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Celebrity endorsements and branding strategies: event study from India. Issue 6 (21st September 2015) Authors: Jaikumar, Saravana; Sahay, Arvind Journal: Journal of product & brand management Issue: Volume 24:Issue 6(2015) Page Start: 633 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Celebrity endorsements and branding strategies: event study from India. Issue 6 (21st September 2015) Authors: Jaikumar, Saravana; Sahay, Arvind Journal: Journal of product & brand management Issue: Volume 24:Issue 6(2015) Page Start: 633 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Comparing retail formats in an emerging market: Influence of credit and low price guarantee on purchase intention. Issue 1 (14th May 2014) Authors: K. Saini, Gordhan; Sahay, Arvind Journal: Journal of Indian business research Issue: Volume 6:Issue 1(2014) Page Start: 48 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Empirically derived Coloured Dissolved Organic Matter absorption coefficient using in-situ and Sentinel 3/OLCI in coastal waters of India. Issue 4 (16th February 2022) Authors: Sahay, Arvind; Ali, Syed Moosa; Raman, Mini; Gupta, Anurag; Motwani, Gunjan; Thakker, Rohan; Tirkey, Anima; Solanki, Hitesh A.; Shanmugam, Palanisamy Journal: International journal of remote sensing Issue: Volume 43:Issue 4(2022) Page Start: 1430 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. How do complementarity and discount choices interact with latitude of price acceptance in price bundling?. Issue 7 (11th November 2019) Authors: Saini, Gordhan K.; Sahay, Arvind; Kalyanaram, Gurumurthy Journal: Journal of consumer marketing Issue: Volume 36:Issue 7(2019) Page Start: 962 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. How do complementarity and discount choices interact with latitude of price acceptance in price bundling?. Issue 7 (4th September 2019) Authors: Saini, Gordhan K.; Sahay, Arvind; Kalyanaram, Gurumurthy Journal: Journal of consumer marketing Issue: Volume 36:Issue 7(2019) Page Start: 962 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. How implicit self-theories and dual-brand personalities enhance word-of-mouth. (11th January 2021) Authors: Mandal, Sudipta; Sahay, Arvind; Terron, Adrian; Mahto, Kavita Journal: European journal of marketing Issue: Volume 55:Number 5(2021) Page Start: 1489 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Improved estimates of bio-optical parameters in optically complex water using hyperspectral remote sensing data. Issue 8 (18th April 2021) Authors: Ali, Syed Moosa; Gupta, Anurag; Raman, Mini; Sahay, Arvind; Motwani, Gunjan; Muduli, Pradipta R.; Krishna, Aswathy Vijaya; Tirkey, Anima Journal: International journal of remote sensing Issue: Volume 42:Issue 8(2021) Page Start: 3056 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Improved estimates of bio-optical parameters in optically complex water using hyperspectral remote sensing data. Issue 8 (18th April 2021) Authors: Ali, Syed Moosa; Gupta, Anurag; Raman, Mini; Sahay, Arvind; Motwani, Gunjan; Muduli, Pradipta R.; Krishna, Ashwathy Vijaya; Tirkey, Anima Journal: International journal of remote sensing Issue: Volume 42:Issue 8(2021) Page Start: 3056 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗