1. Animation intensity of sponsorship signage: The impact on sport viewers' attention and viewer confusion. Issue 2 (14th May 2018) Authors: Otto, Felix; Rumpf, Christopher Journal: Sport, business and management Issue: Volume 8:Issue 2(2018) Page Start: 177 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Animation intensity of sponsorship signage: The impact on sport viewers' attention and viewer confusion. Issue 2 (2nd February 2018) Authors: Otto, Felix; Rumpf, Christopher Journal: Sport, business and management Issue: Volume 8:Issue 2(2018) Page Start: 177 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Determinants of viewer attention in concurrent event sponsorship. Issue 1 (5th February 2018) Authors: Boronczyk, Felix; Rumpf, Christopher; Breuer, Christoph Journal: International journal of sports marketing & sponsorship Issue: Volume 19:Issue 1(2018) Page Start: 11 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions. Issue 5 (23rd March 2021) Authors: Breuer, Christoph; Rumpf, Christopher; Boronczyk, Felix Journal: Psychology & marketing Issue: Volume 38:Issue 5(2021) Page Start: 896 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The effect of sponsorship portfolio size on brand choice: an experimental approach. Issue 10 (25th February 2021) Authors: Breuer, Christoph; Dallmeyer, Sören; Rumpf, Christopher; Orlowski, Johannes Journal: Applied economics Issue: Volume 53:Issue 10(2021) Page Start: 1200 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The Role of Context Intensity and Working Memory Capacity in the Consumer's Processing of Brand Information in Entertainment Media. Issue 7 (8th June 2015) Authors: Rumpf, Christopher; Noël, Benjamin; Breuer, Christoph; Memmert, Daniel Journal: Psychology & marketing Issue: Volume 32:Issue 7(2015) Page Start: 764 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗