Author/Creator: Rumpf, Christopher - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Rumpf, Christopher

1. Animation intensity of sponsorship signage: The impact on sport viewers' attention and viewer confusion. Issue 2 (14th May 2018)

Authors:: Otto, Felix; Rumpf, Christopher
Journal:: Sport, business and management
Issue:: Volume 8:Issue 2(2018)
Page Start:: 177
Record Type:: Journal Article
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2. Animation intensity of sponsorship signage: The impact on sport viewers' attention and viewer confusion. Issue 2 (2nd February 2018)

Authors:: Otto, Felix; Rumpf, Christopher
Journal:: Sport, business and management
Issue:: Volume 8:Issue 2(2018)
Page Start:: 177
Record Type:: Journal Article
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3. Determinants of viewer attention in concurrent event sponsorship. Issue 1 (5th February 2018)

Authors:: Boronczyk, Felix; Rumpf, Christopher; Breuer, Christoph
Journal:: International journal of sports marketing & sponsorship
Issue:: Volume 19:Issue 1(2018)
Page Start:: 11
Record Type:: Journal Article
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4. Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions. Issue 5 (23rd March 2021)

Authors:: Breuer, Christoph; Rumpf, Christopher; Boronczyk, Felix
Journal:: Psychology & marketing
Issue:: Volume 38:Issue 5(2021)
Page Start:: 896
Record Type:: Journal Article
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5. The effect of sponsorship portfolio size on brand choice: an experimental approach. Issue 10 (25th February 2021)

Authors:: Breuer, Christoph; Dallmeyer, Sören; Rumpf, Christopher; Orlowski, Johannes
Journal:: Applied economics
Issue:: Volume 53:Issue 10(2021)
Page Start:: 1200
Record Type:: Journal Article
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6. The Role of Context Intensity and Working Memory Capacity in the Consumer's Processing of Brand Information in Entertainment Media. Issue 7 (8th June 2015)

Authors:: Rumpf, Christopher; Noël, Benjamin; Breuer, Christoph; Memmert, Daniel
Journal:: Psychology & marketing
Issue:: Volume 32:Issue 7(2015)
Page Start:: 764
Record Type:: Journal Article
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