1. Can we anti‐consume our way to sustainability? Finding answers at the intersection of cultural values. Issue 5 (28th December 2020) Authors: Kuanr, Abhisek; Israel, Duraipandian; Pradhan, Debasis; Roy Chaudhuri, Himadri Journal: Journal of consumer behaviour Issue: Volume 20:Issue 5(2021) Page Start: 1051 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Constructing a conceptual model of purchase behaviour of village shopkeepers – a study of small rural retailers in Eastern India. (January 2016) Authors: Sarkar, Dev Narayan; Kundu, Kaushik; Roy Chaudhuri, Himadri Journal: Journal of retailing and consumer services Issue: Volume 28(2016) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Impact of firm's reputation and ethnocentrism on attitude towards foreign products. Issue 5 (29th July 2014) Authors: Deb, Madhurima; Roy Chaudhuri, Himadri Editors: Ramendra Singh, Dr Journal: Marketing intelligence & planning Issue: Volume 32:Issue 5(2014) Page Start: 646 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Market-mediated authenticity in culturally themed culinary space. Issue 3 (11th June 2018) Authors: Sinha, Nilanjana; Roy Chaudhuri, Himadri; Fowler, Jie G.; Mazumdar, Sitanath Journal: Qualitative market research Issue: Volume 21:Issue 3(2018) Page Start: 353 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Marketization theory and evidence from emerging economies /: theory and evidence from emerging economies. (2020) Other Names: Roy Chaudhuri, Himadri; Belk, Russell W Record Type: Book Extent: 1 online resource (312 p.) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India. (June 2021) Authors: Roy Chaudhuri, Himadri; Jagadale, Sujit Raghunathrao Journal: Journal of macromarketing Issue: Volume 41:Number 2(2021) Page Start: 297 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The catharsis of male consumption: Reimagining masculinity in India. Issue 1 (10th August 2022) Authors: Das, Arindam; Roy Chaudhuri, Himadri; Goswami, Paromita Journal: Journal of consumer affairs Issue: Volume 57:Issue 1(2023) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The karma of consumption: role of materialism in the pursuit of life satisfaction. (22nd November 2019) Authors: Roy, Rajat; Rabbanee, Fazlul K.; Roy Chaudhuri, Himadri; Menon, Preetha Journal: European journal of marketing Issue: Volume 54:Number 1(2020) Page Start: 168 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The karma of consumption: role of materialism in the pursuit of life satisfaction. (6th December 2019) Authors: Roy, Rajat; Rabbanee, Fazlul K.; Roy Chaudhuri, Himadri; Menon, Preetha Journal: European journal of marketing Issue: Volume 54:Number 1(2020) Page Start: 168 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The karma of consumption: role of materialism in the pursuit of life satisfaction. (6th January 2020) Authors: Roy, Rajat; Rabbanee, Fazlul K.; Roy Chaudhuri, Himadri; Menon, Preetha Journal: European journal of marketing Issue: Volume 54:Number 1(2020) Page Start: 168 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗