1. Are cereal bars significantly healthier and more natural than chocolate bars? A preliminary assessment in the German market. (February 2022) Authors: Klerks, Michelle; Román, Sergio; Verkerk, Ruud; Sanchez-Siles, Luisma Journal: Journal of functional foods Issue: Volume 89(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction. Issue 5 (4th June 2018) Authors: Román, Sergio; Rodríguez, Rocío; Jaramillo, Jorge Fernando Journal: Journal of business & industrial marketing Issue: Volume 33:Issue 5(2018) Page Start: 651 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Comparing the life-cycles of service sales between buyers and sellers in business relationships through a teleological lens. (2018) Authors: Rodriguez, Rocio; Svensson, Göran; Román, Sergio Journal: International journal of business excellence Issue: Volume 15:Number 1(2018) Page Start: 95 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis. Issue 1 (August 2016) Authors: Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn Journal: Journal of interactive marketing Issue: Volume 35:Issue 1(2016) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis. Issue 1 (August 2016) Authors: Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn Journal: Journal of interactive marketing Issue: Volume 35:Issue 1(2016) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers. (October 2021) Authors: Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J. Journal: Tourism management perspectives Issue: Volume 40(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Does the hierarchical position of the buyer make a difference? The influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context. Issue 5 (27th May 2014) Authors: Román, Sergio; Juan Martín, Pedro Journal: Journal of business & industrial marketing Issue: Volume 29:Issue 5(2014) Page Start: 364 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Does the hierarchical position of the buyer make a difference? The influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context. Issue 5 (27th May 2014) Authors: Román, Sergio; Juan Martín, Pedro Journal: Journal of business & industrial marketing Issue: Volume 29:Issue 5(2014) Page Start: 364 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Healthier and more natural reformulated baby food pouches: Will toddlers and their parents sensory accept them?. (July 2022) Authors: Klerks, Michelle; Román, Sergio; Juan Francisco Haro-Vicente, ; Bernal, Maria Jose; Sanchez-Siles, Luis Manuel Journal: Food quality and preference Issue: Volume 99(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. How to calculate, use, and report variance explained effect size indices and not die trying. Issue 1 (8th March 2022) Authors: Iacobucci, Dawn; Popovich, Deidre L.; Moon, Sangkil; Román, Sergio Journal: Journal of consumer psychology Issue: Volume 33:Issue 1(2023) Page Start: 45 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗