1. Crafting a JMR Manuscript. (February 2016) Authors: Reinartz, Werner J. Journal: JMR, Journal of marketing research Issue: Volume 53:Number 1(2016) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Does It Pay to Be Real? Understanding Authenticity in TV Advertising. (January 2019) Authors: Becker, Maren; Wiegand, Nico; Reinartz, Werner J. Journal: Journal of marketing Issue: Volume 83:Number 1(2019) Page Start: 24 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior. (July 2022) Authors: Scholdra, Thomas P.; Wichmann, Julian R.K.; Eisenbeiss, Maik; Reinartz, Werner J. Journal: Journal of marketing Issue: Volume 86:Number 4(2022) Page Start: 95 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Propelling International Marketing Research with Geospatial Data. Issue 2 (June 2023) Authors: Wichmann, Julian R.K.; Scholdra, Thomas P.; Reinartz, Werner J. Journal: Journal of international marketing Issue: Volume 31:Issue 2(2023) Page Start: 82 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The Effect of Content on Zapping in TV Advertising. (March 2023) Authors: Becker, Maren; Scholdra, Thomas P.; Berkmann, Manuel; Reinartz, Werner J. Journal: Journal of marketing Issue: Volume 87:Number 2(2023) Page Start: 275 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The Platformization of Brands. (January 2022) Authors: Wichmann, Julian R.K.; Wiegand, Nico; Reinartz, Werner J. Journal: Journal of marketing Issue: Volume 86:Number 1(2022) Page Start: 109 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. (December 2017) Authors: Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J. Journal: JMR, Journal of marketing research Issue: Volume 54:Number 6(2017) Page Start: 901 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗