Author/Creator: Reinartz, Werner J. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Reinartz, Werner J.

1. Crafting a JMR Manuscript. (February 2016)

Authors:: Reinartz, Werner J.
Journal:: JMR, Journal of marketing research
Issue:: Volume 53:Number 1(2016)
Page Start:: 139
Record Type:: Journal Article
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2. Does It Pay to Be Real? Understanding Authenticity in TV Advertising. (January 2019)

Authors:: Becker, Maren; Wiegand, Nico; Reinartz, Werner J.
Journal:: Journal of marketing
Issue:: Volume 83:Number 1(2019)
Page Start:: 24
Record Type:: Journal Article
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3. Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior. (July 2022)

Authors:: Scholdra, Thomas P.; Wichmann, Julian R.K.; Eisenbeiss, Maik; Reinartz, Werner J.
Journal:: Journal of marketing
Issue:: Volume 86:Number 4(2022)
Page Start:: 95
Record Type:: Journal Article
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4. Propelling International Marketing Research with Geospatial Data. Issue 2 (June 2023)

Authors:: Wichmann, Julian R.K.; Scholdra, Thomas P.; Reinartz, Werner J.
Journal:: Journal of international marketing
Issue:: Volume 31:Issue 2(2023)
Page Start:: 82
Record Type:: Journal Article
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5. The Effect of Content on Zapping in TV Advertising. (March 2023)

Authors:: Becker, Maren; Scholdra, Thomas P.; Berkmann, Manuel; Reinartz, Werner J.
Journal:: Journal of marketing
Issue:: Volume 87:Number 2(2023)
Page Start:: 275
Record Type:: Journal Article
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6. The Platformization of Brands. (January 2022)

Authors:: Wichmann, Julian R.K.; Wiegand, Nico; Reinartz, Werner J.
Journal:: Journal of marketing
Issue:: Volume 86:Number 1(2022)
Page Start:: 109
Record Type:: Journal Article
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7. What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. (December 2017)

Authors:: Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J.
Journal:: JMR, Journal of marketing research
Issue:: Volume 54:Number 6(2017)
Page Start:: 901
Record Type:: Journal Article
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