1. Between the Family and Politics: Female Politicians as Media Objects in Bollywood Films. (January 2017) Authors: Rasul, Azmat Journal: Society and culture in South Asia Issue: Volume 3:Number 1(2017:Jan.) Page Start: 24 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Effective Cross-cultural Advertising: Moderating Roles of Ethnic Identity and Religiosity in Pitching Controversial Vs. Non-controversial Products to Diasporic Communities. Issue 1 (2nd January 2022) Authors: Asim, Mian; Rasul, Azmat; Shin, Donghee Journal: Journal of intercultural communication research Issue: Volume 51:Issue 1(2022) Page Start: 22 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Fictional politainment: Exposure to international television drama and attitude toward female politicians. (November 2022) Authors: Rasul, Azmat; Shin, Donghee; Beede, Park Journal: International communication gazette Issue: Volume 84:Number 7/8(2022) Page Start: 675 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. In Platforms We Trust?Unlocking the Black-Box of News Algorithms through Interpretable AI. Issue 2 (15th March 2022) Authors: Shin, Donghee; Zaid, Bouziane; Biocca, Frank; Rasul, Azmat Journal: Journal of broadcasting & electronic media Issue: Volume 66:Issue 2(2022) Page Start: 235 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Learning Politics through Entertainment: Exploring the Effects of Biographical Films on Political Learning and Attitude Toward Female Politicians. Issue 2 (15th March 2021) Authors: Rasul, Azmat; Raney, Arthur A Journal: Journal of broadcasting & electronic media Issue: Volume 65:Issue 2(2021) Page Start: 248 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Learning through entertainment: The effects of Bollywood movies on the job-seeking behavior of South Asian female. (April 2016) Authors: Rasul, Azmat; Raney, Arthur A Journal: International communication gazette Issue: Volume 78:Number 3(2016) Page Start: 267 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Morality, Technology, and Enjoyment: Meta Analyzing the Enjoyment of Mediated Violence. Issue 4 (8th August 2022) Authors: Rasul, Azmat; Shin, Donghee Journal: Atlantic journal of communication Issue: Volume 30:Issue 4(2022) Page Start: 337 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Networked Identities: Exploring the Role of Social Networking to Optimize Event Marketing by Higher Education Institutions in the Middle East. (December 2020) Authors: Asim, Mian Muhammad; Rasul, Azmat Journal: Asia Pacific media educator Issue: Volume 30:Number 2(2020:Dec.) Page Start: 180 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Promoting patriotism through mediated sports: Political economy of Bollywood sports movies. Issue 4 (2nd October 2017) Authors: Rasul, Azmat; Proffitt, Jennifer M. Journal: Communication review Issue: Volume 20:Issue 4(2017) Page Start: 225 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. See Jane entertain: Exploring a conceptual model of the effects of (semi)fictional entertainment on attitude towards female politicians. Issue 3 (3rd July 2021) Authors: Rasul, Azmat Journal: Communication research and practice Issue: Volume 7:Issue 3(2021) Page Start: 243 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗