1. Reassessing the Influence of Mental Intangibility on Consumer Decision-making. (July 2017) Authors: Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Giannis; Poulis, Athanasios Journal: International journal of market research Issue: Volume 59:Number 4(2017) Page Start: 409 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗