Author/Creator: Poulis, Athanasios - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Poulis, Athanasios

1. Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry. (2nd January 2020)

Authors:: Rizomyliotis, Ioannis; Poulis, Athanasios; Apostolos, Giovanis; Konstantoulaki, Kleopatra; Kostopoulos, Ioannis
Journal:: Journal of strategic marketing
Issue:: Volume 28:Number 1(2020)
Page Start:: 1
Record Type:: Journal Article
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2. Do firms still need to be social? Firm generated content in social media. Issue 2 (10th August 2018)

Authors:: Poulis, Athanasios; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra
Journal:: Information technology & people
Issue:: Volume 32:Issue 2(2019)
Page Start:: 387
Record Type:: Journal Article
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3. Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance. Issue 5 (15th August 2016)

Authors:: Poulis, Athanasios; Wisker, Zazli
Journal:: Journal of product & brand management
Issue:: Volume 25:Issue 5(2016)
Page Start:: 490
Record Type:: Journal Article
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4. Reassessing the Influence of Mental Intangibility on Consumer Decision-making. (July 2017)

Authors:: Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Giannis; Poulis, Athanasios
Journal:: International journal of market research
Issue:: Volume 59:Number 4(2017)
Page Start:: 409
Record Type:: Journal Article
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5. Revisiting innovation adoption theory through electronic public relations. Issue 1 (5th February 2018)

Authors:: Panopoulos, Anastasios; Theodoridis, Prokopis; Poulis, Athanasios
Journal:: Information technology & people
Issue:: Volume 31:Issue 1(2018)
Page Start:: 21
Record Type:: Journal Article
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6. Sustaining brand loyalty: The moderating role of green consumption values. (15th April 2021)

Authors:: Rizomyliotis, Ioannis; Poulis, Athanasios; Konstantoulaki, Kleopatra; Giovanis, Apostolos
Journal:: Business strategy and the environment
Issue:: Volume 30:Number 7(2021)
Page Start:: 3025
Record Type:: Journal Article
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