1. Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance. Issue 5 (15th August 2016) Authors: Poulis, Athanasios; Wisker, Zazli Journal: Journal of product & brand management Issue: Volume 25:Issue 5(2016) Page Start: 490 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗