1. Accommodation eWOM in the sharing economy: automated text comparisons from a large sample. Issue 2 (17th February 2021) Authors: Pitt, Christine; Plangger, Kirk; Eriksson, Theresa Journal: Journal of hospitality marketing & management Issue: Volume 30:Issue 2(2021) Page Start: 258 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Assessing stakeholder network engagement. (30th December 2020) Authors: Okazaki, Shintaro; Plangger, Kirk; Roulet, Thomas; Menéndez, Héctor D. Journal: European journal of marketing Issue: Volume 55:Number 5(2021) Page Start: 1359 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Bittersweet! Understanding and Managing Electronic Word of Mouth. Issue 2 (21st June 2013) Authors: Kietzmann, Jan; Canhoto, Ana; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 146 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Buffer bots: The role of virtual service agents in mitigating negative effects when service fails. Issue 11 (7th September 2022) Authors: Sands, Sean; Campbell, Colin; Plangger, Kirk; Pitt, Leyland Journal: Psychology & marketing Issue: Volume 39:Issue 11(2022) Page Start: 2039 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumer creativity and the world's biggest brand. (1st January 2014) Authors: Plangger, Kirk; Robson, Karen Journal: International journal of technology marketing Issue: Volume 9:Number 1(2014) Page Start: 21 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Creative market segmentation: understanding the bugs in consumer behavior. Issue 2 (27th May 2013) Authors: Robson, Karen; Pitt, Leyland; Wallstrom, Asa; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 218 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Deepfakes: perspectives on the future "reality" of advertising and branding. Issue 3 (21st May 2021) Authors: Kietzmann, Jan; Mills, Adam J.; Plangger, Kirk Journal: International journal of advertising Issue: Volume 40:Issue 3(2021) Page Start: 473 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE. Issue 1 (2nd January 2023) Authors: Protopapa, Ilia; Plangger, Kirk Journal: Marketing education review Issue: Volume 33:Issue 1(2023) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Do good, goes bad, gets ugly: Kony 2012. Issue 2 (3rd June 2013) Authors: Bal, Anjali S.; Archer‐Brown, Chris; Robson, Karen; Hall, Daniel E.; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 202 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Exploring why consumers engage in boycotts: toward a unified model. Issue 2 (21st June 2013) Authors: Albrecht, Carmen‐Maria; Campbell, Colin; Heinrich, Daniel; Lammel, Manuela; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 180 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗