Author/Creator: Pich, Christopher - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Pich, Christopher

1. Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. (18th May 2020)

Authors:: Spry, Louise; Foster, Carley; Pich, Christopher; Peart, Sheine
Journal:: Journal of strategic marketing
Issue:: Volume 28:Number 4(2020)
Page Start:: 336
Record Type:: Journal Article
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2. Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Issue 1 (2nd January 2016)

Authors:: Pich, Christopher; Dean, Dianne; Punjaisri, Khanyapuss
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 1(2016)
Page Start:: 100
Record Type:: Journal Article
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3. Exploring the creation and development of political co-brand identity: A multi-case study approach. Issue 5 (11th November 2019)

Authors:: Armannsdottir, Guja; Pich, Christopher; Spry, Louise
Journal:: Qualitative market research
Issue:: Volume 22:Issue 5(2019)
Page Start:: 716
Record Type:: Journal Article
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4. Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model. (6th January 2020)

Authors:: Pich, Christopher; Armannsdottir, Guja; Dean, Dianne; Spry, Louise; Jain, Varsha
Journal:: European journal of marketing
Issue:: Volume 54:Number 1(2020)
Page Start:: 190
Record Type:: Journal Article
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5. Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model. (18th November 2019)

Authors:: Pich, Christopher; Armannsdottir, Guja; Dean, Dianne; Spry, Louise; Jain, Varsha
Journal:: European journal of marketing
Issue:: Volume 54:Number 1(2020)
Page Start:: 190
Record Type:: Journal Article
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6. Political branding : more than parties, leaders and policies /: more than parties, leaders and policies. (2020)

Editors:: Pich, Christopher; Newman, Bruce I
Record Type:: Book
Extent:: 1 online resource
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7. Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model. (29th November 2019)

Authors:: Pich, Christopher; Armannsdottir, Guja; Dean, Dianne; Spry, Louise; Jain, Varsha
Journal:: European journal of marketing
Issue:: Volume 54:Number 1(2020)
Page Start:: 190
Record Type:: Journal Article
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8. Exploring and consolidating the brand personality elements of the political leader. Issue 3 (21st November 2018)

Authors:: Jain, Varsha; Chawla, Meetu; Ganesh, B.E.; Pich, Christopher
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 22:Issue 3(2018)
Page Start:: 295
Record Type:: Journal Article
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9. Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image. (March 2021)

Authors:: Spry, Louise; Pich, Christopher
Journal:: International journal of market research
Issue:: Volume 63:Number 2(2021)
Page Start:: 177
Record Type:: Journal Article
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10. Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey. Issue 4 (1st October 2020)

Authors:: Pich, Christopher; Armannsdottir, Guja; Dean, Dianne
Journal:: Journal of political marketing
Issue:: Volume 19:Issue 4(2020)
Page Start:: 414
Record Type:: Journal Article
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