1. Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience. Issue 6 (7th January 2021) Authors: Bender, Stuart M.; Sung, Billy Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 937 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior. Issue 6 (27th February 2021) Authors: Sharma, Rashmini; Singh, Gurmeet; Sharma, Shavneet Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 965 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service. Issue 6 (26th February 2021) Authors: Kunkel, Thilo; Lock, Daniel; Doyle, Jason P. Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 948 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Issue Information. Issue 6 (10th May 2021) Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 933 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch. Issue 6 (23rd March 2021) Authors: Yoganathan, Vignesh; Osburg, Victoria‐Sophie; Stevens, Callum James Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 1001 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability. Issue 6 (11th March 2021) Authors: Whittaker, Lucas; Russell‐Bennett, Rebekah; Mulcahy, Rory Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 981 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Let's play: Me and my AI‐powered avatar as one team. Issue 6 (1st April 2021) Authors: Butt, Asad H.; Ahmad, Hassan; Goraya, Muhammad A. S.; Akram, Muhammad S.; Shafique, Muhammad N. Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 1014 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Issue Information. Issue 6 (10th May 2021) Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Shimul Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 933 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability. Issue 6 (11th March 2021) Authors: Whittaker, Lucas; Russell‐Bennett, Rebekah; Mulcahy, Rory Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Shimul Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 981 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior. Issue 6 (27th February 2021) Authors: Sharma, Rashmini; Singh, Gurmeet; Sharma, Shavneet Other Names: Phau Ian guestEditor.; Butcher Luke guestEditor.; Sadat Shimul Anwar guestEditor.; Cheah Shimul Isaac guestEditor. Journal: Psychology & marketing Issue: Volume 38:Issue 6(2021) Page Start: 965 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗