1. Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research. Issue 2 (3rd April 2017) Authors: Roy, Atanu; Huh, Jisu; Pfeuffer, Alexander; Srivastava, Jaideep Journal: Journal of advertising Issue: Volume 46:Issue 2(2017) Page Start: 269 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗