Author/Creator: Pfeuffer, Alexander - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Pfeuffer, Alexander

1. Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research. Issue 2 (3rd April 2017)

Authors:: Roy, Atanu; Huh, Jisu; Pfeuffer, Alexander; Srivastava, Jaideep
Journal:: Journal of advertising
Issue:: Volume 46:Issue 2(2017)
Page Start:: 269
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Effects of different sponsorship disclosure message types on consumers' trust and attitudes. Issue 1 (15th August 2020)

Authors:: Pfeuffer, Alexander; Huh, Jisu
Journal:: International journal of advertising
Issue:: Volume 40:Issue 1(2021)
Page Start:: 49
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Stranger danger? Cue‐based trust in online consumer product review videos. (6th August 2021)

Authors:: Pfeuffer, Alexander; Phua, Joe
Journal:: International journal of consumer studies
Issue:: Volume 46:Number 3(2022)
Page Start:: 964
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. The Effect of Sponsorship Disclosure in YouTube Product Reviews. Issue 4 (2nd October 2021)

Authors:: Pfeuffer, Alexander; Lu, Xinyu; Zhang, Yiran; Huh, Jisu
Journal:: Journal of current issues and research in advertising
Issue:: Volume 42:Issue 4(2021)
Page Start:: 391
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Understanding Personalized Recruitment Ads' Effectiveness: The Role of Personalization Type and Message Involvement. Issue 3 (2nd September 2022)

Authors:: Pfiffelman, Jean; Pfeuffer, Alexander
Journal:: Journal of interactive advertising
Issue:: Volume 22:Issue 3(2022)
Page Start:: 311
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗