Author/Creator: Parvatiyar, Atul - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Parvatiyar, Atul

1. Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /: essays in honour of Jagdish N. Sheth. (2018)

Editors:: Sisodia, Rajendra; Parvatiyar, Atul
Other Names:: Sheth, Jagdish N honouree.
Record Type:: Book
Extent:: 1 online resource
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2. Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being). (December 2022)

Authors:: Sheth, Jagdish N.; Parvatiyar, Atul
Journal:: Journal of macromarketing
Issue:: Volume 42:Number 4(2022)
Page Start:: 590
Record Type:: Journal Article
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3. Sustainable Marketing: Market-Driving, Not Market-Driven. (March 2021)

Authors:: Sheth, Jagdish N.; Parvatiyar, Atul
Other Names:: Shultz Clifford J. guest-editor.; Wilkie William L. guest-editor.
Journal:: Journal of macromarketing
Issue:: Volume 41:Number 1(2021)
Page Start:: 150
Record Type:: Journal Article
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4. Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement. Issue 3 (3rd July 2021)

Authors:: Parvatiyar, Atul
Journal:: Journal of global scholars of marketing science
Issue:: Volume 31:Issue 3(2021)
Page Start:: 255
Record Type:: Journal Article
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5. Where the twain shall meet? A study of best practices to resolve retailer–supplier acrimony in post-audit recovery of trade promotion dollars. Issue 2 (2nd April 2020)

Authors:: Parvatiyar, Atul; Moorthy, Janakiraman; Donthu, Naveen
Journal:: Journal of marketing channels
Issue:: Volume 26:Issue 2(2020)
Page Start:: 89
Record Type:: Journal Article
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