1. A Comparative Study of Pioneer Entry Decisions in the United States and China1. Issue 5 (27th November 2013) Authors: Zhao, Y. Lisa; Song, Michael; Parry, Mark E. Journal: Journal of product innovation management Issue: Volume 31:Issue 5(2014:Sep.) Page Start: 987 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. On the Use of Spline Regression in the Study of Congruence in Organizational Research. (January 2018) Authors: Edwards, Jeffrey R.; Parry, Mark E. Journal: Organizational research methods Issue: Volume 21:Number 1(2018:Jan.) Page Start: 68 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use1. Issue 1 (17th October 2012) Authors: Kawakami, Tomoko; Kishiya, Kazuhiro; Parry, Mark E. Journal: Journal of product innovation management Issue: Volume 30:Issue 1(2013:Jan.) Page Start: 17 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The Adoption of Electronic Innovations with Indirect Network Externalities that Compete with Standalone Physical Products. (17th August 2015) Authors: Kawakami, Tomoko; Parry, Mark E. Journal: Creativity and innovation management Issue: Volume 24:Number 3(2015:Sep.) Page Start: 430 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The Encroachment Speed of Potentially Disruptive Innovations with Indirect Network Externalities: The Case of E‐Readers1. Issue 2 (29th August 2016) Authors: Parry, Mark E.; Kawakami, Tomoko Journal: Journal of product innovation management Issue: Volume 34:Issue 2(2017:Mar.) Page Start: 141 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The Impact of Social Motivations on Word-of-Mouth Generation by Japanese Consumers. Issue 2 (15th March 2021) Authors: Parry, Mark E.; Yang, Xiaoming; Takemura, Masaaki Journal: Journal of international consumer marketing Issue: Volume 33:Issue 2(2021) Page Start: 115 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation1. Issue 6 (7th July 2013) Authors: Kawakami, Tomoko; Parry, Mark E. Journal: Journal of product innovation management Issue: Volume 30:Issue 6(2013:Nov.) Page Start: 1112 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The influence of the Japanese tea ceremony on Japanese restaurant hospitality. Issue 7 (9th November 2015) Authors: Sato, Yoshinobu; Parry, Mark E. Journal: Journal of consumer marketing Issue: Volume 32:Issue 7(2015) Page Start: 520 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The influence of the Japanese tea ceremony on Japanese restaurant hospitality. Issue 7 (9th November 2015) Authors: Sato, Yoshinobu; Parry, Mark E. Editors: Yuri Seo, Dr. Angela Gracia B. Cruz, Prof. Kim-Shyan Fam, Dr. Journal: Journal of consumer marketing Issue: Volume 32:Issue 7(2015) Page Start: 520 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The Relationships among Dimensions of Perceived Risk and the Switching Intentions of Pioneer Adopters in Japan. Issue 1 (1st January 2021) Authors: Parry, Mark E.; Sarma, Sumita; Yang, Xiaoming Journal: Journal of international consumer marketing Issue: Volume 33:Issue 1(2021) Page Start: 38 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗