Author/Creator: Park, C. Whan - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Park, C. Whan

1. Attachment–aversion (AA) model of customer–brand relationships1. Issue 2 (17th January 2013)

Authors:: Park, C. Whan; Eisingerich, Andreas B.; Park, Jason Whan
Journal:: Journal of consumer psychology
Issue:: Volume 23:Issue 2(2013)
Page Start:: 229
Record Type:: Journal Article
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2. Brand Admiration : Building A Business People Love /: Building A Business People Love. (2016)

Authors:: Park, C. Whan; MacInnis, Deborah J; Eisingerich, Andreas B
Other Names:: Weiss, Allen M writer of supplementary textual content.
Record Type:: Book
Extent:: 1 online resource (288 pages)
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3. Creating Cultural Meaning in Products and Brands: A Psychological Perspective. Issue 3 (3rd July 2019)

Authors:: MacInnis, Deborah J.; Torelli, Carlos J.; Park, C. Whan
Journal:: Journal of consumer psychology
Issue:: Volume 29:Issue 3(2019)
Page Start:: 555
Record Type:: Journal Article
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4. Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level. (July 2018)

Authors:: Jia, He (Michael); Yang, Sha; Lu, Xianghua; Park, C. Whan
Journal:: Journal of marketing
Issue:: Volume 82:Number 4(2018)
Page Start:: 70
Record Type:: Journal Article
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5. From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model1. Issue 2 (17th January 2013)

Authors:: Park, C. Whan; Eisingerich, Andreas B.; Park, Jason Whan
Journal:: Journal of consumer psychology
Issue:: Volume 23:Issue 2(2013)
Page Start:: 269
Record Type:: Journal Article
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6. Handbook of brand relationships. (2014)

Authors:: MacInnis, Deborah J
Editors:: MacInnis, Deborah J; Park, C. Whan; Priester, Joseph W
Record Type:: Book
Extent:: 1 online resource, illustrations
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7. Strategic benefits of low fit brand extensions: When and why?. Issue 4 (12th December 2014)

Authors:: Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B.; MacInnis, Deborah J.
Journal:: Journal of consumer psychology
Issue:: Volume 25:Issue 4(2015)
Page Start:: 577
Record Type:: Journal Article
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