1. Handbook of media branding. (2015) Editors: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia M; Ots, Mart Record Type: Book Extent: 1 online resource (ix, 414 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Just doing it: theorising integrated marketing communications (IMC) practices. (10th April 2017) Authors: Ots, Mart; Nyilasy, Gergely Journal: European journal of marketing Issue: Volume 51:Number 3(2017) Page Start: 490 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Media policy's new challenges. Issue 3 (2nd July 2016) Authors: Ots, Mart; Krumsvik, Arne H. Journal: Journal of media business studies Issue: Volume 13:Issue 3(2016) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. On the dynamics of media markets: Professor Karl Erik Gustafsson in memoriam. Issue 2 (3rd April 2019) Authors: Ots, Mart; Weibull, Lennart; Melesko, Stefan Journal: Journal of media business studies Issue: Volume 16:Issue 2(2019) Page Start: 153 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes's BrandVoice Unit. Issue 2 (3rd July 2018) Authors: Feng, Songming; Ots, Mart Journal: Journal of interactive advertising Issue: Volume 18:Issue 2(2018) Page Start: 148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The Shifting Role of Value-Added Tax (VAT) as a Media Policy Tool: A Three-Country Comparison of Political Justifications. Issue 2 (2nd April 2016) Authors: Ots, Mart; Krumsvik, Arne H.; Ala-Fossi, Marko; Rendahl, Pernilla Journal: Javnost = Issue: Volume 23:Issue 2(2016) Page Start: 170 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Upholding the 4th estate—exploring the corporate governance of the media ownership form of business foundations. Issue 2 (3rd April 2018) Authors: Achtenhagen, Leona; Melesko, Stefan; Ots, Mart Journal: JMM Issue: Volume 20:Issue 2(2018) Page Start: 129 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗