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- Oertzen, Anna-Sophie [remove] 8
- Service industries -- Management -- Periodicals 3
- 332.106888 2
- 658.005 2
- 658.802 2
- Bank marketing -- Periodicals 2
- Co-creation -- Co-creation of services -- Co-creation behaviours -- Personality traits -- Demographics -- Engagement -- PLS-SEM -- Personas -- Critical incident technique -- Affinity mapping technique -- Projective technique 2
- Customer services -- Periodicals 2
- Financial services industry -- Marketing -- Periodicals 2
- Online banking -- TAM -- Co-creation -- SEM -- Post-adoption -- Continuance intention -- Continued usage 2
- Service co-creation -- Engagement -- Participation -- Co-production -- Co-design -- Involvement 2