Author/Creator: Nobre, Helena - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Nobre, Helena

1. A consumer culture theory perspective of the marketplace: An integrative review and agenda for research. (15th March 2021)

Authors:: Hungara, Ana; Nobre, Helena
Journal:: International journal of consumer studies
Issue:: Volume 45:Number 4(2021)
Page Start:: 805
Record Type:: Journal Article
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2. Airports as platforms: towards a new business model. (12th February 2020)

Authors:: Brilha, Nuno Mocica; Nobre, Helena
Journal:: International journal of business performance management
Issue:: Volume 20:Number 4(2019)
Page Start:: 297
Record Type:: Journal Article
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3. Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls. (15th July 2013)

Authors:: Becker, Kip; Nobre, Helena
Journal:: Journal for global business advancement
Issue:: Volume 6:Number 3(2013)
Page Start:: 212
Record Type:: Journal Article
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4. Communicating with patients through Facebook: the case of dental healthcare services. (6th August 2019)

Authors:: Nobre, Helena; Szczygiel, Nina; Condé-Pinto, Mariana
Journal:: International journal of business excellence
Issue:: Volume 18:Number 4(2019)
Page Start:: 527
Record Type:: Journal Article
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5. Cosmopolitan tourists: the resilient segment in the face of terrorism. (January 2020)

Authors:: Veréb, Vanda; Nobre, Helena; Farhangmehr, Minoo
Journal:: Tourism management perspectives
Issue:: Volume 33(2020)
Page Start:
Record Type:: Journal Article
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6. Cultural heritage and nation branding – multi stakeholder perspectives from Portugal. Issue 5 (3rd September 2022)

Authors:: Nobre, Helena; Sousa, Ana
Journal:: Journal of tourism and cultural change
Issue:: Volume 20:Issue 5(2022)
Page Start:: 699
Record Type:: Journal Article
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7. Developing consumer brand relationships built to last: brand stress, catastrophic events and negative social network campaigns. (1st January 2012)

Authors:: Nobre, Helena; Becker, Kip
Journal:: Journal of international business and entrepreneurship development
Issue:: Volume 6:Number 2(2012)
Page Start:: 107
Record Type:: Journal Article
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8. Exploring marketing strategies in architectural services: the case of the architecture firms in Portugal. (2017)

Authors:: Nobre, Helena; Faria, Joana
Journal:: International journal of business excellence
Issue:: Volume 12:Number 3(2017)
Page Start:: 275
Record Type:: Journal Article
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9. Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition. (2018)

Authors:: Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo
Journal:: International journal of business and globalisation
Issue:: Volume 20:Number 2(2018)
Page Start:: 139
Record Type:: Journal Article
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10. Loyalty programs in the pharmaceutical retail: the impact of a network loyalty program on the pharmacy loyalty. (2018)

Authors:: Nobre, Helena; Rodrigues, Catarina
Journal:: International journal of business excellence
Issue:: Volume 14:Number 4(2018)
Page Start:: 454
Record Type:: Journal Article
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