1. Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns. (June 2017) Authors: Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew Journal: JMR, Journal of marketing research Issue: Volume 54:Number 3(2017) Page Start: 347 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Using Big Data as a window into consumers' psychology. (December 2017) Authors: Matz, Sandra C; Netzer, Oded Journal: Current opinion in behavioral sciences Issue: Volume 18(2017) Page Start: 7 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗